Holiday Content Creation Tips
May25

Holiday Content Creation Tips

Holiday Content Creation Tips! The social web is a wonderful place to develop a supportive fan/customer base that will help you reach your goals by amplifying your posts or tweets. It’s no secret sauce that enaging your followers takes what we call “now I care content.” By that I mean what you pass along on Twitter, Facebook, Instagram, Pinterest, YouTube or TweetChat better be interesting to both your...

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Chili’s Baby Back Ribs Song Story
Mar16

Chili’s Baby Back Ribs Song Story

” I want my baby back baby back baby back Ribs!” It’s no secret sauce that restaurants, especially larger brands, are tapping into social media to help tell their stories and connect with their customers. One of the first casual dining restaurants, Chili’s, asked its social fans to join them in a fun, crowd-sourced campaign to celebrate what Chili’s calls St. Chilihead Day. In an interview with Diva...

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Diva Foodies All In Guide To Food Network’s All-Star Academy
Mar01

Diva Foodies All In Guide To Food Network’s All-Star Academy

Over the past several months we’ve had a great time with Social TV live tweeting food shows including MasterChef Junior, Baking Championship and Top Chef. As with any social media play, part of the enjoyment of SocialTV is interactions with the community. We loved getting to know other tweeters like @donchefbunny and exchanging tweets with talented MasterChef Junior @Chef_Jianna_G @StomachCakes @Charm_CityCakes @meilin21 Top...

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Free Valentine’s Day Social Media eBook
Feb13

Free Valentine’s Day Social Media eBook

Valentine’s Day reminds us social media is more than just a few tweets and Instagram selfies. At the heart of both, social media marketing and Valentine’s Day, it’s about nurturing relationships. Both take time, effort and a bit of ingenuity. People who succeed in restaurants and food businesses intuitively get it. In the digital world content marketing is a way to open doors to building important business  and...

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Social Media Tip: Content Galleries
Jan27

Social Media Tip: Content Galleries

Love or leave it … social media, as a communication tactic, is here to stay. That’s not to say the direction it takes or what it will look like will stay the same. However, one aspect that is a universal truth, social networks/blogs, are hungry content beasts. As technology evolves so will how we bring content into the digital world. The challenge, as always, is how to bring relevant content in a cost effective way to your...

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Twitter Favorite or ReTweet?
Nov14

Twitter Favorite or ReTweet?

Recently, we have been pondering what seems to be an increasing use of Twitter Favorites.  We decided to dive a bit deeper into that thought process when Twitter users decide to favorite or ReTweet a Tweet that has grabbed their attention and exactly what that decision means for your brand and social strategy. What should we work for,  Twitter favorite or ReTweet? The Twitter Favorite concept were first introduced way back in 2011,...

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