5 Lessons from the Share a Coke Campaign
Oct02

5 Lessons from the Share a Coke Campaign

The results from Coca Colas’ Share a Coke campaign are compelling. According to the WSJ Coke reversed 11 straight years of US soft drink volume declines with increases of volume of .4% for the summer of sharing and sale increases of 2.5%. Even more compelling volume and soda volume and dollar sales were negative for rivals PepsiCo and Dr. Pepper Snapple Group. Personalization campaigns built around  consumers ordering...

Read More
Paula Deen Buys Rights to her Food Network Shows and Launches Her Video Channel
Sep22

Paula Deen Buys Rights to her Food Network Shows and Launches Her Video Channel

Paula Deen, former Food Network Celebrity Chef, currently relaunching herself as her own 24/7 online network has acquired rights to all 440 Food Network episodes including her 13th season episodes that were never released following her termination from the Food Network in June 2013. The amount that Paula Deen paid to buy the rights to her Food Network shows for her video channel was not disclosed. That number would be an interesting...

Read More
Big Food Meet eCommerce: It A’int No {New} Frontier!
Sep17

Big Food Meet eCommerce: It A’int No {New} Frontier!

In an article titled Packaged Goods Marketers Wade Warily Into eCommerce, today’s AdAge quotes Denise Morrison, CEO of Campbell’s Soup, telling investors that “the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job leveraging this channel.” Agree, but easier said than done. There needs to be some significant changes in mindset on the part of Big Food marketers that...

Read More
Olive Garden’s Never Ending Pasta
Sep10

Olive Garden’s Never Ending Pasta

Olive Gardens never ending pasta promotion sold out in 45 minutes. If you missed their announcement or the fire storm that followed, here’s our Diva Foodies recap of Olive Garden’s never ending pasta promotion: In a self described strategy to “get some attention,” Olive Garden launched the “Never Ending Pasta Pass” hoping that 1000 pasta loving fans would spend $100 for all of the pasta, bread...

Read More
Dunkin Donuts Welcomed Via Social Media
Sep09

Dunkin Donuts Welcomed Via Social Media

Dunkin Donuts’ loyal customers and passionate fans welcomed it to the land of designer coffee via social media. Thousands of tweets and photos were shared as Dunkin Donuts opened a store in Santa Monica. Before Social Media. From the days of the corner grocery store to the bar down the street where everyone knows your name and neighborhood restaurants a la those highlighted in Food Network’s Diners Drive-ins and Dives the food...

Read More