5 Lessons from the Share a Coke Campaign
Oct02

5 Lessons from the Share a Coke Campaign

The results from Coca Colas’ Share a Coke campaign are compelling. According to the WSJ Coke reversed 11 straight years of US soft drink volume declines with increases of volume of .4% for the summer of sharing and sale increases of 2.5%. Even more compelling volume and soda volume and dollar sales were negative for rivals PepsiCo and Dr. Pepper Snapple Group. Personalization campaigns built around  consumers ordering...

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Diva Foodie News ‘Round The Web 9/19/2014
Sep19

Diva Foodie News ‘Round The Web 9/19/2014

Diva Foodies goes ’round the web on the hunt for the best and most interesting news in food and drink. This week we’re highlighting a San Francisco controversial urban farming program, why Coca Cola brought back Surge, a ’90’s soft drink: hint: the impact of social media, McDonald’s bet that crowd sourcing will create their next big burger win and the newest in precooked home delivery food … believe it or not,...

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