Big Food Meet eCommerce: It A’int No {New} Frontier!

Posted By Marianne Richmond on Sep 17, 2014

In an article titled Packaged Goods Marketers Wade Warily Into eCommerce, today’s AdAge quotes Denise Morrison, CEO of Campbell’s Soup, telling investors that “the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job leveraging this channel.” Agree, but easier said than done. There needs to be some significant changes in mindset on the part of Big Food marketers that...