Big Food Meet eCommerce: It A’int No {New} Frontier!
In an article titled Packaged Goods Marketers Wade Warily Into eCommerce, today’s AdAge quotes Denise Morrison, CEO of Campbell’s Soup, telling investors that “the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job leveraging this channel.” Agree, but easier said than done. There needs to be some significant changes in mindset on the part of Big Food marketers that...