Diva Foodies Kid Chef – Sage
Sep29

Diva Foodies Kid Chef – Sage

Diva Foodies Kid Chef Series highlights ~ ‘just kids’ who love to cook. Well … they may be ‘just kids” today but tomorrow … they may be the next MasterChef Junior winner like Logan Guleff or finalist Zac Kara who joined us on #FoodTVChat. “In the childhood memories of every good cook, there’s a large kitchen, a warm stove, a simmering pot and a mom.” – Barbara Costikyan We’re not sure about...

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Interview With Jay Ducote, Deep Fried America
Jun23

Interview With Jay Ducote, Deep Fried America

Jay Ducote is no stranger to Food TV fans. Jay was the runner up on Food Network Star Season 11.  Although Jay didn’t walk away with the grand prize of his own Food Network TV show, he did impress the judges and his fans that he could cook ~ indoors and out doors, had great on-air presence and fans loved him. Even more, it seems the brass at the Scripps Networks Interactive brass thought so too! In fact, the Scripps Network...

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Chili’s Baby Back Ribs Song Story
Mar16

Chili’s Baby Back Ribs Song Story

” I want my baby back baby back baby back Ribs!” It’s no secret sauce that restaurants, especially larger brands, are tapping into social media to help tell their stories and connect with their customers. One of the first casual dining restaurants, Chili’s, asked its social fans to join them in a fun, crowd-sourced campaign to celebrate what Chili’s calls St. Chilihead Day. In an interview with Diva...

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Celebrity Chef Stamps?
Oct22

Celebrity Chef Stamps?

Yes, that’s what they call them: Celebrity Chef Stamps, though the celebrity chefs do not include current celebrity chefs that we might think of when we hear the term “celebrity chef.” As noted by the LA Times, the USPS choose “dead celebrity chefs from the near past.” Certainly James Beard, Julia Child, Joyce Chen, Edna Lewis and Felipe Rojas-Lombardi were influential chefs in their day and still wield...

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5 Lessons from the Share a Coke Campaign
Oct02

5 Lessons from the Share a Coke Campaign

The results from Coca Colas’ Share a Coke campaign are compelling. According to the WSJ Coke reversed 11 straight years of US soft drink volume declines with increases of volume of .4% for the summer of sharing and sale increases of 2.5%. Even more compelling volume and soda volume and dollar sales were negative for rivals PepsiCo and Dr. Pepper Snapple Group. Personalization campaigns built around  consumers ordering...

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