Social Media Tip: Content Galleries
Jan27

Social Media Tip: Content Galleries

Love or leave it … social media, as a communication tactic, is here to stay. That’s not to say the direction it takes or what it will look like will stay the same. However, one aspect that is a universal truth, social networks/blogs, are hungry content beasts. As technology evolves so will how we bring content into the digital world. The challenge, as always, is how to bring relevant content in a cost effective way to your...

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Twitter Favorite or ReTweet?
Nov14

Twitter Favorite or ReTweet?

Recently, we have been pondering what seems to be an increasing use of Twitter Favorites.  We decided to dive a bit deeper into that thought process when Twitter users decide to favorite or ReTweet a Tweet that has grabbed their attention and exactly what that decision means for your brand and social strategy. What should we work for,  Twitter favorite or ReTweet? The Twitter Favorite concept were first introduced way back in 2011,...

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5 Lessons from the Share a Coke Campaign
Oct02

5 Lessons from the Share a Coke Campaign

The results from Coca Colas’ Share a Coke campaign are compelling. According to the WSJ Coke reversed 11 straight years of US soft drink volume declines with increases of volume of .4% for the summer of sharing and sale increases of 2.5%. Even more compelling volume and soda volume and dollar sales were negative for rivals PepsiCo and Dr. Pepper Snapple Group. Personalization campaigns built around  consumers ordering...

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Paula Deen Buys Rights to her Food Network Shows and Launches Her Video Channel
Sep22

Paula Deen Buys Rights to her Food Network Shows and Launches Her Video Channel

Paula Deen, former Food Network Celebrity Chef, currently relaunching herself as her own 24/7 online network has acquired rights to all 440 Food Network episodes including her 13th season episodes that were never released following her termination from the Food Network in June 2013. The amount that Paula Deen paid to buy the rights to her Food Network shows for her video channel was not disclosed. That number would be an interesting...

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Big Food Meet eCommerce: It A’int No {New} Frontier!
Sep17

Big Food Meet eCommerce: It A’int No {New} Frontier!

In an article titled Packaged Goods Marketers Wade Warily Into eCommerce, today’s AdAge quotes Denise Morrison, CEO of Campbell’s Soup, telling investors that “the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job leveraging this channel.” Agree, but easier said than done. There needs to be some significant changes in mindset on the part of Big Food marketers that...

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Olive Garden’s Never Ending Pasta
Sep10
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