5 Lessons from the Share a Coke Campaign
Oct02

5 Lessons from the Share a Coke Campaign

The results from Coca Colas’ Share a Coke campaign are compelling. According to the WSJ Coke reversed 11 straight years of US soft drink volume declines with increases of volume of .4% for the summer of sharing and sale increases of 2.5%. Even more compelling volume and soda volume and dollar sales were negative for rivals PepsiCo and Dr. Pepper Snapple Group. Personalization campaigns built around  consumers ordering...

Read More
Diva Foodie News ‘Round The Web 9/19/2014
Sep19
Read More