5 Lessons from the Share a Coke Campaign
The results from Coca Colas’ Share a Coke campaign are compelling. According to the WSJ Coke reversed 11 straight years of US soft drink volume declines with increases of volume of .4% for the summer of sharing and sale increases of 2.5%. Even more compelling volume and soda volume and dollar sales were negative for rivals PepsiCo and Dr. Pepper Snapple Group. Personalization campaigns built around consumers ordering...
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